A successful business thrives when its strategy, design, and structure are working together seamlessly.

At Common Favor, we guide businesses through a clear, three-part pathway to lasting success:

  • Strategy to define your vision and direction,

  • Design to bring that vision to life through powerful brand experiences, and

  • Structure to build the systems that keep it all running smoothly.

    Whether you’re starting from scratch, reimagining your brand, or fixing just one piece of the puzzle, we meet you where you are. Some clients come to us with a strong strategy but no design, others have a beautiful brand but lack the operational backbone to scale. Wherever the gaps are, we step in — creating bold brands, beautiful spaces, and smart systems that work in harmony to help your business grow with clarity and impact.

PROJECT INTAKE FORM

STRATEGY

as creative design

Strategy is clarity that sparks momentum; where possibility takes shape. Whether launching something new or evolving what already exists, our strategy services offer clarity and confidence. Through thoughtful discovery and guided collaboration, we align your vision, voice, and visuals so every decision feels intentional. With a sharpened direction, you’ll connect with your audience, make more informed decisions, and grow with purpose.

  • Define who and what your business is, who they serve, and what makes them unique. Ideal for new businesses or rebrands.


    Examples of Deliverables:

    • Vision, mission, values, positioning statement

    • Naming consultation

    • Customer journey mapping

    • Campaign concepts

    • Launch Strategy

    • Messaging guide

    • Audience personas

  • Turn a dream or rough idea into a clear, viable business concept. Perfect for someone saying, “I want to start a business.”, and pairs excellently with our Design Services.

    Examples of Deliverables:

    • Naming

    • Tagline

    • Business model outline

    • Initial brand identity direction

    • Storytelling framework

  • For existing businesses ready to scale or improve customer experience. Pairs well with our “Campaign & Content Creation” service.

    Examples of Deliverables:

    • Marketing roadmaps, campaign plans

    • Competitive analysis

    • Loyalty strategy

DESIGN

as experience

Design is where ideas take visual and tangible form, through brand systems, environments, or campaigns that people can see, feel, and experience. We specialize in creating immersive spaces that reflect your brand and inspire connection. Alongside interiors, our work includes logos, packaging, and marketing campaigns, giving you a cohesive brand presence both in person and online.

We take on select residential interiors where our style and values align. If you love spaces that blend character with intention, let’s talk.

  • Build a cohesive, scalable brand identity that communicates clearly and beautifully.

    Examples of Deliverables:

    • Logo suite

    • Typography

    • Color palette

    • Brand guidelines

    • Social templates

    • Brand Voice/Tone

    • Collateral Design

    • Packaging

  • Create the physical or digital environments where customers interact with the brand.

    Examples of Deliverables:

    • Retail/venue layout concepts

    • Spatial Planning

    • Material selection

    • Product Sourcing

    • Fixture and furniture curation

    • Signage and wayfinding

    • Environmental graphics

    • Event design

    • Retail Styling

  • Execute marketing initiatives that connect with audiences and drive engagement.

    • Campaign concepts, content calendars

    • Video/photo shoots

    • Copywriting

    • Social media packages

STRUCTURE

as support

Structure gives your business the foundation it needs to grow with stability and confidence. We develop operational systems and standard operating procedures that bring clarity to your day-to-day, along with financial strategy and oversight that help you make informed, future-focused decisions. This includes implementing the right tools and training your team—whether it’s setting up project management platforms or streamlining workflows through automation.

By strengthening the backbone of your business, we create the space for you to focus on creativity, connection, and growth. Structure turns behind-the-scenes chaos into organized, sustainable systems so your team can thrive and your vision can flourish.

  • Document and streamline the way a business runs, reducing stress and chaos.

    Examples of Deliverables:

    • Standard Operating Procedures

    • Onboarding plans

    • Organizational charts

    • Workflow documentation

    • Digital Tool Setup

  • Provide ongoing administrative, HR, and vendor management through a centralized support model.

    Examples

    • Monthly reports

    • Vendor & operations management

    • Vendor dashboards

    • HR compliance

    • System implementation and automation

  • Build financial clarity and stability while optimizing revenue streams.

    Examples of Deliverables:

    • Budgeting

    • Revenue forecasting

    • Cash flow reports

    • Performance tracking

    • Finance coordination & bookkeeping support

NO SERIOUSLY, FILL THIS OUT

Frequently Asked Questions

What makes your approach unique?

We approach design holistically - considering both the digital and physical spaces businesses occupy. Our designers bring experience in marketing, copywriting, administrative system implementation, and more to the table. We’re not just your creative service providers - we’re your strategic partners.

I just need a logo. Can you help?

We don’t offer individual logo designs at this time. Instead, our base package focuses on the essentials needed for a brand’s visual identity.

Do you assist with website copy?

Absolutely! Copywriting is equally important as the design of your website. You’re welcome to work with another copywriter or supply your own copy, but our team is happy to include that in the services for your project.

Do you offer payment plans?

We do! Due to the nature of our booking process, we require an initial deposit to hold your spot in our schedules. Beyond that, we work with you to spread your remaining payments over the course of time it takes to complete your project.